The Racing Guy NASCAR Audio Updates 3-8-10

The Racing Guy NASCAR Audio Updates 3-1-10

ESPN2 NASCAR Now plays a video showing Ward Burton winning the Daytona 500 in 2002.

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The Racing Guy NASCAR Audio Updates 2-22-10

The Racing Guy NASCAR Audio Updates 2-15-10

February marked the beginning of the 2010 program with an event at the Daytona 500, and it was an energetic and exciting weekend for State Water Heaters. The State brand hosted suite events at the track for the Gatorade 150 Duels, the Camping World Truck Series, the Nationwide race, and the NASCAR Sprint Cup Series race. State reps, wholesalers, and contractors experienced great views of the track, flat screen TV monitors, full beverage and food service—all while getting one-on-one time with former NASCAR star driver Ward Burton.

Phil Arnold, vice president of operations for G. W. Berkheimer Company, had this to say about the Daytona 500 State Water Heaters suite event, “I want to thank you and your team for the hospitality and all the hard work to make the Daytona trip a once-in-a-lifetime experience for me and Tony (a contractor customer of G.W. Berkheimer). Your organization is first class all the way, the professionalism is without a doubt unbelievable. Thanks for letting me share this experience with you and your company; it was a blast!”

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State Water Heaters continues to deepen its ties to NASCAR in 2010 continuing the partnership with former NASCAR driver Ward Burton in an effort to generate customer excitement.  Ward will host numerous private events at NASCAR venues around the country for customers and prospects.

Instead of Ward Burton behind the wheel of a State car, he’s taking a more hands-on approach with State’s customer base by helping drive sales. The following is a list of events in 2010:

Daytona 500
Las Vegas Richard Petty Driving Experience
Ward Burton’s Cove
Darlington Richard Petty Driving Experience
Kansas City Richard Petty Driving Experience
Coke Zero 400
Richmond Richard Petty Driving Experience
Ward Burton’s Cove
Las Vegas Richard Petty Driving Experience
Daytona Richard Petty Driving Experience

On Saturday, January 30, State Water Heaters will be the presenting sponsor of the SIRIUS Radio broadcast for the Toyota All-Star Showdown at the Toyota Speedway in Irwindale, Calif. NASCAR stars from all levels will compete in the annual event. Drivers scheduled to compete include: Joey Logano, David Gilliland and many others. Calling the action live from Irwindale will be SIRIUS NASCAR Radio host, short-track aficionado and State Water Heaters customer Pat Patterson.

“Working with Pat Patterson and being the presenting sponsor on SIRIUS NASCAR Radio is a great opportunity for State Water Heaters to continue to use NASCAR as a vehicle to reach our customers,” said David Chisolm, brand manager for State Water Heaters. “State’s customers have responded well to our NASCAR involvement over the past few years, and we look forward to continueing our association in 2010.”

Patterson, also known as “The Racing Guy,” has been broadcasting racing for more than 25 years and brings a wealth of knowledge to the radio booth. Patterson, who selected the State brand for his Daytona Beach home has been a satisfied user of States water heating products for over two years.